Disney

I was part of small team that was tasked to create a co-branded ad campaign with Disney and Chevrolet, promoting the new Incredibles 2 movie and 2018 Chevy Traverse. My team identified a defining statement — “you can't hide incredible“ — summarizing the stand-out features of the new car and celebrating the extraordinary powers of the movies’ characters and parenthood in its own right; an idea that we could use to carry the entire campaign across several consumer touch points. From there, we conecpted things like a website where users could make their own Incredibles Traverse, on-site activations promoting shareable user-generated-content, banner ads, email campaigns and more.

In 2016, I was also selected to be the Lead Designer on Disney’s Spring Movie Rewards campaign. I leveraged my animation skills and technical knowledge of emails to design a template that was brought to life through the use of GIFs while remaining extremely performant with un-hitched loading on any device.

Agency: HZ
Role: Senior Interactive Designer